CLIENT

COVERANCE INSURANCE

WHAT WE DID

BRAND IDENTITY
WEB DESIGN
PRODUCT DESIGN
WEB DEVELOPMENT

 Coverance went from an unidentifiable brand in the sea of insurance options to a standout in the pack after The Lodge gave the brand a unique new identity, website, and prototypes for their new app and customer portal.

CLIENT

COVERANCE INSURANCE

WHAT WE DID

BRAND IDENTITY
WEB DESIGN
PRODUCT DESIGN
WEB DEVELOPMENT

Coverance was an exciting opportunity for The Lodge- to transform a business that had a website and brand that seemed trapped in an internet era of the past. Our goal was to strike a balance between ‘established healthcare’ and ‘progressive startup’, while catering to a demographic that skewed on the older side. The result was a fresh and approachable direction that can fit in the design conversation of today’s technology, while still fitting in neatly in the legacy healthcare sector.

ART DIRECTION & ADVERTSING

Aside from creating a dynamic logo, font package, and color palette, The Lodge provided Coverance with ample amounts of creative that can seamlessly be carried over to real life ads and other marketing collateral. The Lodge also animates all of their logos, to give the client a brand identity with a pulse, further unlocking conversations of what the brand can look like and where the design can go in both the digital and print worlds.

DIGITAL & DASHBOARD

As part of our work with Coverance, we created imaginative dashboards, bringing the Coverance product to life. These dashboards designs were the jumping point for demoes of the new product and helped jumpstart the Coverance development team as they began building their new product offerings in parallel with the branding project.

Let’s take the guess work out of your digital presence. Questions on how The Lodge can help your brand out? Don’t hesitate to contact us to start the conversation and collaboration. hello@welcometothelodge.com

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